Branding Yourself On Social Media

Showcase & Market @ Instagram

Highlight your work, experiences, and personality on Instagram to create a compelling personal brand.

  • Use Stories and Posts to share updates on internships, class projects, and networking events.
  • Blend professional and personal content to make your profile authentic and engaging.
  • Organize achievements and experiences using Highlights to reinforce your brand.
Create & Present @ Personal Website

Build a digital portfolio to exhibit your experiences and skills in depth.

  • Display projects, research, and creative work to demonstrate your expertise.
  • Write blog posts to share industry insights and establish professional presence.
  • Ensure easy navigation, clear contact information, and links to your LinkedIn and other platforms.
Learn & Share On X (Twitter)

Stay informed on industry trends and share insights on Twitter to establish professional credibility.

  • Follow industry leaders and companies to stay updated on relevant news and discussions.
  • Post takeaways from internships and industry information to build professional presence.
  • Share career journey, key skills, and advice through threads to engage with the community.
Branding Yourself on LinkedIn
  • Optimize Your Profile: Showcase your skills, experiences, and skills to create a strong professional presence
    • Choose a high-quality, professional headshot.
    • Personalize your LinkedIn URL for easy access.
    • Highlight your career journey and aspirations in the summary.
    • List professional experiences in the experience section.
  • Engage with Network: Participate in LinkedIn discussions actively to build meaningful connections
    • Interact with posts by liking, commenting, and sharing insights.
    • Congratulate peers on their achievements through comments or direct messages.
    • Join and contribute to industry-related groups.
  • Update Content Regularly: Share valuable updates to keep your profile dynamic
    • Post about career milestones, achievements, and new opportunities.
    • Re-post industry news and insightful articles.
    • Reflect on professional experiences and express gratitude to mentors or colleagues.
How to Brand Yourself in an Interview
  • Present Your Value
     Articulate what makes you unique and highlight your strengths. Align your skills with the company’s needs and show excitement for the job and its values.
  • Tell a Compelling Story
    Craft a powerful narrative that demonstrates your achievements and growth. Use specific examples and the STAR method (Situation, Task, Action, Result) to showcase how you’ve developed professionally. 📈
  • Let Personality Shine
     Be confident and authentic to show your true self. Emphasize your personal interests and traits as strengths while highlighting your adaptability and eagerness to grow.
Thinking about a career pivot? Here’s how to make it work.
  • Re-frame Your Experience: Your background is an asset, not a setback. Identify your transferable skills (think leadership, project management, communication) and translate your old industry jargon into language that fits your new field. Highlight the achievements that matter most to your next role.
    • Identify transferable skills: frame them in a way that resonates with your new industry
    • Translate industry jargon from your previous field:  take your existing knowledge and re-work it into language that aligns with your new target role.
    • Prioritize relevant achievements: demonstrate the most valuable, adaptable skills and knowledge you have!
  • Tailor Your Presence: Your LinkedIn, resume, and portfolio should reflect where you’re going, not where you’ve been. Build a compelling career narrative that explains your shift and shows excitement for your new industry.
    • Craft a compelling career narrative: highlight your motivation for the shift and your enthusiasm for the new industry.
    • Revamp your LinkedIn profile: showcase your new direction.
    • Refresh your resume and portfolio: emphasize relevant projects, skills, and experiences.
  • Bridge the Gap: Show you’re serious about the pivot. Earn relevant certifications, build independent projects to prove your skills, and connect with industry pros to gain insights and guidance.
    • Earn recognized certifications: work towards credentials which demonstrate expertise in the new field.
    • Create independent or volunteer projects: build a portfolio that demonstrates hands-on experience.
    • Connect! Grow your network of industry professionals to gain insights and guidance.